Data Guys who wandered into Direct Mail
Exemplar is a small software development company based in Austin, TX with a habit of punching beyond our weight. We specialize in web-based data-driven real-time analytic tools. We are first and foremost technologists -- we love solving problems with computers especially when it involves a lot of data, learning algorithms, and statistics. We are the guys who hang out behind the scenes and make stuff work.
We started in 1999 as a consulting company. Since 2001, we specialized in building custom products and services. In 2007, we used our OLAP solution to win a reporting project for an ad agency that supports direct marketing for a large telco. In 2009, we added list segmentation to support direct mail marketing campaigns. In 2012, we delivered a second generation version to support another type of direct mail campaign. In 2016, we spun off a mobile wallet marketing company. Now, we are transitioning from Microsoft OLAP to Python/Spark.